Services

The Connect Package

Support that builds a steady, trustworthy presence

Ideal for schools that want to show up online regularly and thoughtfully, without overwhelming staff. This package focuses on steady presence, community connection, and keeping families informed.

Good for:

Smaller schools
Schools just getting serious about social media
Teams with limited internal bandwidth

Includes:

Thoughtfully planned Facebook and Instagram posts each week, created to reflect real moments in your school community
Stories that highlight what’s happening now - events, classrooms, and everyday wins
Cross-posting between platforms so your message stays consistent without extra work on your end
Content shaped from your newsletters, calendars, and school highlights
Branded visuals that feel like your school - not a template
Clear, warm captions with intentional hashtags and links back to your website
Ongoing engagement through likes, comments, and community interaction
Light comment and message monitoring to help conversations feel responsive
Monthly performance insights so you know what’s resonating
Optional boosted posts, managed for you (you choose the ad spend)

The Engage Package

Support that deepens engagement and builds momentum

Designed for schools ready to deepen engagement and tell a fuller story. This package balances consistency with storytelling - highlighting classrooms, culture, and everyday moments that build trust with families.

Good for:

Growing schools
Enrollment-focused schools
Schools juggling many initiatives at once

Includes:

Everything in The Connect Package, plus:
Expanded storytelling through short-form video and YouTube content
YouTube channel setup and ongoing management
One to two optimized YouTube videos each month, aligned with school priorities
Seamless cross-posting across platforms to extend reach
Highlight Maintenance
Content pulled from newsletters, staff spotlights, and website updates
Branded graphics paired with SEO-friendly captions
Active engagement with community pages and partner organizations
Comment and message responses to support timely communication
Monthly performance insights with the option for a Zoom strategy check-in
Optional boosted post management, handled with care (you choose the ad spend)

The Impact Package

A proactive, strategic partnership

Best for schools where social media plays a key role in enrollment, reputation, and long-term growth. This package offers the highest level of support, strategy, and storytelling - with room to adapt as the school year unfolds.

Good for:

Schools in competitive enrollment markets
Schools experiencing growth or transition
Leadership teams that want a proactive partner

Includes:

Everything in The Engage Package, plus:
Full Facebook, Instagram, and YouTube management
Up to three optimized YouTube videos each month
Monthly Zoom strategy conversations to align content with enrollment goals
Quarterly analytics reviews and content planning sessions
Ongoing refinement as priorities shift throughout the school year

This package is designed for schools that want a steady, strategic partner - not just someone posting content.

How to Choose the Right Package

Not every school needs the same level of support. Here’s a simple way to decide:

Choose Connect if:

You want consistent, thoughtful social media without putting more on your staff’s plate. This is ideal if your school has been posting sporadically or inconsistently.

Choose Engage if:

You want families to feel more connected to daily school life. This level is best for schools that want stronger interaction, storytelling, and visibility throughout the year.

Choose Impact if:

Social media plays a role in enrollment, reputation, or long-term growth. This package is designed for schools that want strategic guidance and leadership-level support.

Still unsure?

Most schools start with Connect or Engage and adjust as their needs change.

Add-Ons

Optional support for specific needs

These optional add-ons support specific goals or fill gaps depending on your school’s needs. Many schools don’t need everything - we’ll help you choose what actually makes sense.

Instagram Highlights Setup — $460 (one-time)

A clean, organized Highlights section helps new families quickly understand who you are before they ever click your website.

This one-time setup includes:

A review of your current profile
Thoughtful highlight categories based on how families actually browse
Custom covers that match your brand
Full setup and organization

Best for schools that want their profile to feel polished and intentional.

Highlight Maintenance — $95/month

As your school year moves, your highlights should move with it.

We’ll keep your Highlights fresh by adding new stories each month so important moments don’t get buried.

This is ideal if you want your profile to stay current without anyone on your team needing to think about it.

Weekly Story Engagement — $370/month

Stories are where families actually interact - polls, questions, quick updates, and real moments from school life.

Each week includes:

Interactive stories designed to spark engagement
A mix of classroom moments, reminders, and culture highlights
Content that supports visibility without feeling promotional

Best for schools that want stronger connection without adding work for staff.

Additional Platform Support (TikTok or X) — $250/month

If your school needs a presence beyond Instagram, we can extend your content to one additional platform.

This includes:

Platform-appropriate posting
Consistent voice and tone
Engagement aligned with your school’s goals

Common uses include athletics, announcements, or reaching a broader community.

Boosted Post Guidance — Included

When it makes sense, we’ll recommend posts that are worth boosting based on performance and timing.

You choose the ad spend. We handle the strategy so money isn’t wasted.

Initial Setup & Onboarding

Required first step

Every new partnership begins with a one-time setup to ensure your school’s social media is aligned, organized, and ready to grow.

This foundational step allows us to understand your goals, establish your visual and messaging standards, and set up systems that make monthly support smooth and effective.

Includes:

• Comprehensive review of existing social media accounts (Facebook, Instagram, YouTube)

• Creation or refresh of profiles to ensure consistency and clarity

• Branded graphics and optimized profile settings

• Canva brand kit customized to your school’s colors and fonts

• Platform connections to support seamless scheduling and cross-posting

• A 30-day launch content calendar aligned to your school calendar

• 45-minute onboarding call to align goals, tone, and priorities

Once setup is complete, your monthly support begins with a clear plan, shared expectations, and momentum already in place.

Frequently Asked Questions

Please reach us at hallpassmediaco@gmail.com if you cannot find an answer to your question.

How does pricing work if we have multiple schools or campuses?

Pricing is based on the number of social media accounts we manage - not the number of buildings in your network.

• One Facebook + one Instagram for the whole district = one package price

• Each individual school page is priced separately to reflect the work involved.

This keeps everything fair, simple, and aligned with the actual workload of creating content, posting, monitoring comments, and reporting.

Do you offer discounts for districts with multiple pages?

Yes.

Multi-account discounts are automatically applied:

• 10% off for 3–5 accounts

• 15% off for 6+ accounts

These discounts apply to monthly service fees (not setup fees or add-ons). We’ll always walk through pricing together so there are no surprises.

What if we want the same content posted on multiple school pages?

Each page is still considered a separate account, even if the content is identical.

Duplicating content, scheduling posts, and monitoring engagement still takes time for each page.

Is the setup fee billed per school or per account?

The setup fee is a one-time cost that covers the foundational work needed to manage each account well.

Examples:

• One district FB + IG page → one $650 fee

• Six schools with six separate FB pages → six $650 fees

This covers audits, optimization, branding, linking, setup, and full onboarding.

How does onboarding work? What access do you need?

Yes - during onboarding, we’ll walk you through granting access securely through Meta Business Suite.

Your onboarding includes:

• Account audit & optimization

• Branding alignment

• Canva brand kit setup

• Scheduling setup

• Hashtag + messaging guide

• First two weeks of content planned

How often do you create content?

Content is delivered in two-week batches so it stays flexible and relevant.

Schools move fast - your social should too.

Do you handle boosted posts?

Yes - we’ll recommend posts to boost and handle the setup.

You simply choose the ad spend.

What platforms do you manage?

• Facebook

• Instagram

• YouTube

• Optional: TikTok or X/Twitter (add-on)

Do you work with public, private, and charter schools?

Yes - Hall Pass Media supports K–12 schools nationwide.

What if we need to pause or adjust services?

We understand that school needs change throughout the year. Packages can be adjusted with notice, and add-ons can be added or removed based on season, enrollment cycles, or internal capacity.

A Boutique Marketing Studio for Schools That Care About Community

One enrolled student often covers a full year of social media support. For schools, consistent storytelling isn’t an expense - it’s an investment that compounds over time.

Not sure which option makes sense? I’ll help you decide.

How We Support Schools

The Connect Package

Support that builds a steady, trustworthy presence

Good for:

Includes:

The Engage Package

Support that deepens engagement and builds momentum

Good for:

Includes:

The Impact Package

A proactive, strategic partnership

Good for:

Includes:

How to Choose the Right Package

Add-Ons

Optional support for specific needs

Instagram Highlights Setup — $460 (one-time)

Highlight Maintenance — $95/month

Weekly Story Engagement — $370/month

Additional Platform Support (TikTok or X) — $250/month

Boosted Post Guidance — Included

Initial Setup & Onboarding

Required first step

Schedule Today!

Let’s make your school’s social media shine year-round!

We work with a limited number of schools to keep every partnership personal.

Frequently Asked Questions

“Our art program finally got the attention it deserved. Brianna made our students and staff proud to be featured.”

A Boutique Marketing Studio for Schools That Care About Community

One enrolled student often covers a full year of social media support. For schools, consistent storytelling isn’t an expense - it’s an investment that compounds over time.

Not sure which option makes sense? I’ll help you decide.

How We Support Schools

The Connect Package

Support that builds a steady, trustworthy presence

Good for:

Includes:

The Engage Package

Support that deepens engagement and builds momentum

Good for:

Includes:

The Impact Package

A proactive, strategic partnership

Good for:

Includes:

How to Choose the Right Package

Add-Ons

Optional support for specific needs

Instagram Highlights Setup — $460 (one-time)

Highlight Maintenance — $95/month

Weekly Story Engagement — $370/month

Additional Platform Support (TikTok or X) — $250/month

Boosted Post Guidance — Included

Initial Setup & Onboarding

Required first step

Schedule Today!

Let’s make your school’s social media shine year-round!

We work with a limited number of schools to keep every partnership personal.

Frequently Asked Questions

“Our art program finally got the attention it deserved. Brianna made our students and staff proud to be featured.”

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